Where do the Kardashian-Jenner women get those colorful salads and yellow iced teas featured heavily in Keeping Up With the Kardashians? At Health Nut, a fast-casual joint in Woodland Hills that began as a vitamin and health supplement store.
Now the family-owned eatery is set to open a new location in Sherman Oaks on July 27th at 4550 Van Nuys Blvd., keeping up with the explosive fame of their most visible and loyal patrons.
“They’ve been frequent customers for a long time, even before they were quite famous,” Health Nut owner Steve Choi said of the Kardashian-Jenner family, stars of the hit reality series on its 16th season.
“Back in 2015, so many people kept asking where they get their salads from. Then things really took off when a few of them tweeted about us. They put us on the map,” he said Tuesday outside the eatery’s forthcoming location.
Finding a clean-eating fast-casual spot along Ventura Boulevard for lunch is not rocket science. But even among all the options, President and CEO of the Sherman Oaks Chamber of Commerce David Phelps said Health Nut brings added diversity.
“I think it’s going to be a great asset to Sherman oaks’ organic eatery choices,” said Sperling.
After immigrating to Los Angeles from Korea, Choi’s parents Mike and Shirley purchased their current storefront in the El Camino shopping center on Mulholland Drive in 1988.
The store’s food service consisted of just a deli counter and couple tables to start, but they decided to expand into a bona fide restaurant in the early 2000s as Amazon and Costco pushed independent sellers out of the vitamin market.
Soon the spot developed a loyal customer base in the Calabasas area. On the menu are Korean-influenced wraps, sandwiches and noodle soup – all markedly simple and health conscious.
But it’s the salads averaging $12 that steal the show, doused in flavorful dressing the restaurant sells by the bottle. The chef’s salad and mango ice tea was Kim’s favorite back in 2015.
Noodlerama — a salad mix of romaine, carrot and pickled radish thrown atop a bed of rice noodles mixed with spicy sesame dressing — isn’t a regular Kardashian order but has garnered a devoted local following on its own merit.
With the Calabasas-based family rising dramatically in fame and fortune, one might guess they’ve left Health Nut behind in recent years. But Choi says the family members order from them almost everyday.
“They always send their people – assistants, producers and such. Once in a while we’ll actually get orders with their name,” he said, adding that Kylie Jenner was the last person to walk into the store a couple months ago. At 21, Jenner was recently named the youngest self-made billionaire.
“The more famous they get, the more popular we get,” said Choi. “We’ve grown with them.”